Post by arfankyseo901 on Jan 13, 2024 0:24:52 GMT -6
That addresses the three main problems discussed previously and to give users a better experience the concept of interactive content marketing was born. download ebook kpi content marketing Return to index ↑ Interactive content and purchasing process To put it simply interactive content is content that requires active user participation beyond reading or looking. Some of the most popular examples include assessments calculations contests quizzes and infographics but it can also extend to interactive eBooks configurators ROI calculators and games.
Buyers are consuming an increasingly wider variety of content types depending on where they are in the buyer s journey. While a webinar can generate a specific perspective during the early stages of research other more industry specific information serves to work its way down the sales funnel. of users report Cell Phone Number List having less time to view content than a year ago the same study reports that users are expanding the number of channels through which they consume and share content and are increasingly relying on the recommendations of their peers on social networks. The concept of these tools is not new. In fact the New York Times has already adopted interactive content in with The Year in Interactive Storytelling Graphics and Multimedia. Web browsers are now more capable than ever of providing personalized user experiences and creative new ways to reach audiences.
Thus corporate branded content has also evolved and this new category has stood out as a successful tool first for publishers and today for companies. And it was publishers looking for ways to increase traffic time on site and reader interaction who saw interactive content as the next breakthrough. Precisely because they were the first to not be able to afford to rely exclusively on traditional content. The change was inevitable. By their very nature interactive contents engage users in an activity answering questions making choices exploring new scenarios. It s a great way to capture attention right.
Buyers are consuming an increasingly wider variety of content types depending on where they are in the buyer s journey. While a webinar can generate a specific perspective during the early stages of research other more industry specific information serves to work its way down the sales funnel. of users report Cell Phone Number List having less time to view content than a year ago the same study reports that users are expanding the number of channels through which they consume and share content and are increasingly relying on the recommendations of their peers on social networks. The concept of these tools is not new. In fact the New York Times has already adopted interactive content in with The Year in Interactive Storytelling Graphics and Multimedia. Web browsers are now more capable than ever of providing personalized user experiences and creative new ways to reach audiences.
Thus corporate branded content has also evolved and this new category has stood out as a successful tool first for publishers and today for companies. And it was publishers looking for ways to increase traffic time on site and reader interaction who saw interactive content as the next breakthrough. Precisely because they were the first to not be able to afford to rely exclusively on traditional content. The change was inevitable. By their very nature interactive contents engage users in an activity answering questions making choices exploring new scenarios. It s a great way to capture attention right.