Post by account_disabled on Dec 27, 2023 2:51:34 GMT -6
Aldi have even put their own twist on Christmas classics and family favourites like The Greatest Showman Home Alone and Charlie and the Chocolate Factory. Over time audiences have developed an emotional connection to Kevin and watched his story evolve hes gone from a lonesome carrot to a husband and father Take your marketing on and offline Aldis cheeky social media strategy is one that we love it helps the supermarket stay relevant and spark conversation. On Instagram Facebook TikTok and Twitter Aldi shares hysterical Kevin related content to create anticipation in the run up to the campaign and generate buzz after its release.
This year on TikTok Aldi partnered with viral hooded dancing duo Brooke and Jessie to get the campaign in front of a younger Gen Z audience. In a video thats hit . million views Brooke a Mobile App Development Service nd Jessie are joined by a flash mob of Plumty Dumptys as they dance to The Plumty Dumpty Song. Dont we all look forward to our Spotify Wrapped Weve seen more and more businesses creating their own customised versions to share with their audiences and Aldi havent missed a trick. On Facebook Aldi shared a daring Plumty Dumpty themed Wrapped. The post wracked up thousands of Haha reactions hundreds of shares praise for Aldis hilarious content and requests to see Kevins Wrapped.
Image Aldi UK Facebook Having proven extremely popular Aldi took Kevin offline and into stores. In over fans queued online and hundreds outside stores to get their hands on Kevin the Carrot toys and merchandise. As well as increasing revenue the merchandise generated a huge amount of usergenerated content UGC as fans took to social media to share pictures of their merchandise. festive fun Whilst theres no doubt that its important to shine a light on more serious issues at Christmas its okay to have fun too Kevin captures our hearts because hes fun and playful.
This year on TikTok Aldi partnered with viral hooded dancing duo Brooke and Jessie to get the campaign in front of a younger Gen Z audience. In a video thats hit . million views Brooke a Mobile App Development Service nd Jessie are joined by a flash mob of Plumty Dumptys as they dance to The Plumty Dumpty Song. Dont we all look forward to our Spotify Wrapped Weve seen more and more businesses creating their own customised versions to share with their audiences and Aldi havent missed a trick. On Facebook Aldi shared a daring Plumty Dumpty themed Wrapped. The post wracked up thousands of Haha reactions hundreds of shares praise for Aldis hilarious content and requests to see Kevins Wrapped.
Image Aldi UK Facebook Having proven extremely popular Aldi took Kevin offline and into stores. In over fans queued online and hundreds outside stores to get their hands on Kevin the Carrot toys and merchandise. As well as increasing revenue the merchandise generated a huge amount of usergenerated content UGC as fans took to social media to share pictures of their merchandise. festive fun Whilst theres no doubt that its important to shine a light on more serious issues at Christmas its okay to have fun too Kevin captures our hearts because hes fun and playful.